We pride ourselves on being a strategic yet creative company and following our founder’s belief we work everyday to marry two disciplines. According to andyeklund.com, —-” strategic thinking and creative thinking are opposite and complementary ways to think. Neither way is the right way to think. They’re simply different ways to think with different purposes. The difference is important because your brain must switch from one style to the other to be effective. It’s also important to know when you may be applying strategic thinking when you should be applying creative, and vice versa.”